Picking a Domain Name

Picking a Domain Name

This is the first of a series of posts about building your online presence and branding. I think every business, regardless of whether it is full or part-time and whether it is small or large, should have a web presence. To stake your claim to your unique spot on the...
Why Textures are a Good Idea

Why Textures are a Good Idea

Those of us gifted with five (or six) senses know both the natural and man-made world around us by seeing, touching, tasting, smelling, and listening to it. When it comes to websites, we can only see and sometimes listen to them. I feel that the visual experience of a...
Demystifying Color

Demystifying Color

People who know me in person know that I am a fan of color. When everyone else in New York City is wearing their drab greys, blacks, and browns, I will more than likely be sporting bright oranges and greens. It’s not that I have anything against greys, blacks or...
Using Photos on Your Website

Using Photos on Your Website

This is a rather simple topic but I thought it was worth addressing because many people make mistakes when they add photos to their websites. There are a few basic concepts to keep in mind and, since a picture is worth a thousand words, I will include some examples....

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